U.S.-based international mining company Cleveland-Cliffs, Inc announced October 15 that it has changed its name to Cliffs Natural Resources Inc., with its ticker symbol remaining the same, or CLF.|
In addition to the name change, the Company also announced the formal adoption of "Cliffs," the one-word name by which it is commonly known, and introduced a new visual identify, including a new corporate logo.
Joseph A. Carrabba, chairman, president and chief executive officer of the Company said; "Our Company has entered a new era characterized by global expansion and mineral diversification. Today, in addition to our North American mining ventures, we operate in Latin America and Australia, and sell into Asian and European markets. We believe the new corporate brand more accurately reflects the scope and diversity of our current operations and strategic direction while, at the same time, honors our over 160-year heritage in service to the steelmaking industry."